The Mushroom Revolution
In recent years, a fascinating trend has been unfolding in the world of consumer behaviour – the growing adoption of functional mushrooms as a daily dietary staple. From Reishi to Lion's Mane, these once niche ingredients are now finding their way into the mainstream, capturing the attention of health-conscious consumers. In this exploration, we delve into the economic dynamics behind the surge in functional mushroom consumption and unravel the myriad reasons why individuals are integrating these fungi into their daily routines.